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What You Need to Know About Personal Branding

Posted on 23 January 2021 by admin (0)

We all know the term personality refers to an individual and a brand is associated with companies. We all know the benefits carpet cleaning and other companies enjoy because of having a strong brand. Additionally, building a solid personal brand is very important as individuals become more visible in their industry, improve their reputation and leave a lasting impression on the online platforms they are found.

Here are some of the benefits associated with investing time to create a personal brand.


Makes it easy to work

When you have a personal brand, you make it easy for your prospects to choose whether they want to work with you or not. A description of the type of person you are on platforms such as Linked in will instill a sense of familiarity and trust among your potential prospects and buyers. Instead, they will be left with more questions than answers as they try to figure out if this is a person they can trust.



With a personal brand, prospects will have an easier time differentiating you from your competitors. If you have taken time to define and reinforce your brand, you will be able to stand out from salespeople who are selling competitive products and who might not maintain a strong persona or even present a vastly different one.


Starting your business

With a strong brand, you will be set to start your own business. If you have entrepreneurial aspirations, a strong brand will make the transition from being a salesperson to a business owner to be much easy. Differentiation will be more than half the battle with a new product or service, and people will be more than willing to be associated with you when you have a brand.

There are some essential components of a strong brand.


A positioning statement

If you are involved in sales, then you have a good understanding of what a positioning statement is. When crafting a personal positioning statement, you must keep your target audience in mind. Express to your audience what makes you different from others in your industry. If you are not sure of what makes you different, spend time to research and reflect on your strengths and passion as well as what gives you motivation to keep pushing ahead.


Equally important is to define and capture what makes you different, by focusing on what can easily be found online. Due to this reason, you need to be fully focused on keyword research as an essential part of your branding initiative. When thinking of the keywords to use, think about the words and phrases your target audience might be searching to find someone like you. Keywords to use might be related to your industry or related to the products and services you associate yourself with.

It is important to have a complete LinkedIn profile. Your target audience will research your network before deciding to work with you or do any business with you. Choose your picture deliberately, optimize your headlines as well as summary information.